INTRODUCTION:
Cookies are a widely used online technique for tracking user website activity and responding to it. The websites you visit save them on your device’s web browser. To enhance your user experience and present you with relevant adverts, the majority of websites, online apps, and mobile applications employ cookies.
A cookie is sent by a website to the computer or other access point you are using each time you visit it. The cookie is automatically stored by your device in a file that is housed in your web browser.
When you return to a website, it will respond in a more personalised way, remembering your preferences and offering quicker page loads, among other things.
Essential Cookies:
Essential cookies are strictly required for the fundamental operation of your website and cannot be disabled. When a person logs in or fills out a form on your website, an important cookie is created that keeps track of their session as they surf your website. Another illustration is keeping track of the page a person is on or the account they are using to access your website. Some website features are often lost when blocking these cookies in a browser. Essential cookies and strictly necessary cookies are the same under the Cookie Law and the GDPR, and these necessary trackers don’t require user consent.
Preference Cookies:
These cookies, in contrast to essential cookies, are used to enhance and/or add to the functioning of your site but are not required. These cookies could be created by newly introduced first- or third-party service providers that improve services. These cookies, for instance, can assist in playing videos on your website. The performance of any or all of the services above may be impacted if cookies in this category are blocked.
Analytics or Performance Cookies:
Analytics cookies are used to monitor and evaluate user behaviour, thus website owners and administrators are wary about turning them off without a visitor’s express agreement. Services that track visits, evaluate traffic sources, and provide information on the average time spent on a website as well as the most popular and least popular pages can all be considered examples of analytics cookies. Cookies for customer engagement are being utilised to enable your website’s survey and questionnaire capabilities. Unless the consumer gives permission for it to be saved, these cookies do not include personally identifying information.
Functional Cookies:
Functional cookies enable you, as the website owner, to customise the surfing experience for your customers. These cookies offer extra functionality that improves your site, as opposed to essential cookies.
These cookies are private and don’t monitor online surfing across different websites.
A cookie that remembers a user’s location, preferred language, or other parameters to create a customised user experience on a website is a great illustration of a functional cookie. Chat services and user preferences are two more instances of functional cookies.
Marketing cookies: Marketing cookies, which track visitor online behaviour to deliver tailored advertisements, are often third-party persistent cookies. Contrary to statistical cookies, these cookies are used to help online marketing by gathering user data to advertise items through partners and other platforms.